For a King (Inner 8): Send kings.myday7.com/index-v4?k=THEIR_KEY + their personal site link

For a researched target: Send their personal site directly (name.myday7.com)

For an unknown referral (faith): kings.myday7.com/index-v4 (no param = generic)

For an unknown referral (secular): kings.myday7.com/index-secular?n=firstname

For a family office: kings.myday7.com/index-family-office

For a government/sovereign fund: kings.myday7.com/index-sovereign